Empowering Brands in the Chinese Market
THL Brands Development helps beauty and health brands thrive in China with comprehensive e-commerce solutions. We unlock sustainable growth across Tmall Global, JD International, and more.
China's E-Commerce Goldmine
$315B
Market Size
China's booming cross-border e-commerce market offers
massive opportunities.
150M
Active Users
A vast and growing consumer base is hungry for quality international brands.
With over $315 billion in transaction volume and 150 million users, China's market is driven by demand for quality international brands, especially in beauty and health.
Your Seamless China Entry
Complete Service Solution
We provide end-to-end support for your brand's successful launch and growth in China.
Leveraging Local Expertise
Gain access to our deep understanding of the Chinese market and invaluable resources.
Proven Track Record
We've helped numerous international brands achieve remarkable success in China.
Multi-Channel Mastery
Tmall Global
Tap into established brand recognition and a massive customer base.
JD International
Leverage JD's superior logistics and advanced technology infrastructure.
Xiaohongshu(red note)
Build brand awareness through social commerce and engaging content.
Douyin (TikTok)
Engage younger audiences with dynamic short-form video and live sales.
Kuaishou E-commerce (KUAI)
Broaden your reach through captivating video content and precise ad targeting.
HAPPIGO
(TV SHOW SHOPPING)
Hunan TV launched a TV shopping channel in 2006. The channel also has a media retail and e-commerce platform of the same name, "Happy Shopping Mall".
Kuaituantuan (WECHAT group shopping)
is one of Pinduoduo's mini-programs with the largest transaction volume in WeChat community, leading the change in consumption patterns. Including group buying, registration, sales assistance, live broadcast, order management, etc.
Aikucun(WECHAT group shopping)
Aikucun is a leading private domain e-commerce platform that enables resellers and store owners to sell overstock and branded products directly to their private customers. Aikucun connects brands and factories with resellers, creating an innovative "factory-to-consumer" (F2C) model for efficient inventory clearance and profit generation.
Fengxiangjia
(WECHAT group shopping)
Fengxiangjia is a leading private domain e-commerce platform that enables individuals and teams to open WeChat brand discount stores with low barriers to entry, low investment, and no inventory needed. The platform aims to empower flexible employment and income growth for millions of users.
Haoyiku(WECHAT group shopping)
Haoyiku is a private domain e-commerce platform specializing in brand flash sales. It provides brand supply chain services for private domain traffic operators, such as resellers and store owners. Through its ecosystem, Haoyiku and its "Haoyijia Cloud Store" create a seamless "front store, back warehouse" model, enabling users to open personalized brand discount stores with ease.
HK/MACAU offline shop
Department Stores
-MANNINGS
-PARKIN SHOP
-PHARMACY
-HYPER MALL (CASINO)
-CITY SUPER
-New Yaohan
-199 of Supermarkets and 398 of pharmacies
ETC and MORE…..
Please feel free to contact us directly.
THL : Your China Success Partner
1
Product Selection
We meticulously assess product suitability for the Chinese consumer.
2
Brand Positioning
We employ SWOT and 6P model analysis to craft a compelling brand position.
3
Cooperation
Our values: low cost, high efficiency, and full-chain service.
Comprehensive Service Scope
We provide comprehensive management and operational support across major Chinese digital platforms. Our services encompass sales planning, promotional campaigns, store management, digital advertising, and live-streaming events.
The initial service period spans is 12 months, with flexible terms for extension. We aim to elevate brand visibility and drive measurable sales growth.
Live Streaming: The Core of Sales
1
Live Streaming
We leverage live-streaming as the primary sales driver in China.
2
First Quarter Goals
Launch official stores and organize a live-streaming event with specific targets.
3
Efficient Execution
Our team ensures first-quarter milestones are achieved without compromising quality.
Rapid Platform Establishment
We offer complete store setup on Tmall Global, JD Global, TikTok, Kuaishou, and Xiaohongshu within the first quarter. Each platform targets specific customer segments.
- Tmall Global: Premium, brand-focused customers.
- JD Global: High-value, tech-savvy shoppers.
- TikTok & Kuaishou: Younger audiences, live-stream driven sales.
- Xiaohongshu: Lifestyle, community-driven brand influence.
Integrated Sales Strategy
Our integrated sales strategy combines live-streaming, KOL/KOC collaborations, and platform-specific advertising to maximize impact. We create a seamless brand presence across all platforms.
Sales Commission Structure
Commission Rate
15% up of monthly net sales revenue.
Depends on different Category.
Net Sales Revenue
Total Sales - Returns - Refunds - Platform Fees.
Payment Schedule
Detailed breakdown and invoice within 10 business days after each month's end.
Lucrative Year-End Bonus
1
2
3
1
Bonus Amount
5% of total annual sales.
2
Bonus Conditions
Triggered at RMB 5,000,000 annual net sales.
3
Payment Timing
Paid within 30 days after year-end.
Marketing Expense Transparency
Expense Types
Ads on Tmall, Douyin, influencer partnerships, live-streaming support.
Expense Responsibility
Client covers promotional costs, separate from commissions.
Transparent Usage
Detailed quarterly expense reports with invoices within 10 business days.
THL's Comprehensive Services
1
1
Brand Entry
Seamless onboarding across major platforms.
2
2
Store Operations
Ongoing store management and optimization.
3
3
Market Promotion
Expertly crafted marketing campaigns.
4
4
Logistics
Efficient and secure cross-border solutions.
FAQ:
Australia to China FreeTaxZone Warehouse Pricing
- What is the pricing model for shipping goods from Australia to China? Our pricing model is based on FOB (Free on Board). This means that the buyer (your company) is responsible for the shipping costs, insurance, and customs fees from the port of origin in Australia to the destination in China.
- What are the costs involved in transporting goods from the FTZ warehouse to the platform's FTZ warehouse? The transportation costs from the Free Trade Zone (FTZ) warehouse to the platform's FTZ warehouse are handled by Cainiao(TMALL). These costs will be reflected and automatically deducted in the platform's settlement system.
- Who covers the domestic transportation costs from the platform's FTZ warehouse to the end consumer? The domestic transportation costs from the platform's FTZ warehouse to the end consumer are also collected by Cainiao(TMALL). These costs are automatically deducted from the platform's sales revenue. If the sales revenue is insufficient to cover these costs, the remaining balance will be charged separately.
- How are platform-to-consumer freight and customs duties handled? The platform-to-consumer freight and customs duties are deducted in the platform's settlement system.
- Are there any additional fees I should be aware of? Yes, there are additional fees, including logistics and storage fees charged by the platform. These fees are also deducted and displayed in the financial system.
- When will I receive a detailed cost report? We will provide a detailed cost report for all transactions by the 15th of the following month. This report will assist you with reconciliation and provide a clear breakdown of all costs incurred.
- What happens after signing the contract and paying the service fee? After signing the contract and receiving the service fee, we will hold a meeting to explain the charges and advantages of each bonded warehouse.
- Who is responsible for the choice of warehouse and related costs? The choice of warehouse and all related costs, including domestic transportation, customs duties, platform freight, and storage fees, are borne by the client (your company).
- What are the advantages of using a bonded warehouse in China?
- Faster delivery times: Goods stored in a bonded warehouse can be shipped directly to consumers, reducing delivery times
- Cost efficiency: By storing goods in a bonded warehouse, you can avoid paying customs duties until the goods are sold, improving cash flow
- Flexibility: Bonded warehouses allow for easier management of inventory and quicker response to market demand
- How can I get more information about the bonded warehouse options?
After signing the contract and paying the service fee, we will provide a detailed explanation of the bonded warehouse options and their respective costs. This will help you choose the best option for your business needs.
Shared Success Stories in CHINA
Case Study 1: Cosmetics Brand
We boosted sales by 300% in 9 months. We used live streaming and targeted marketing.
Case Study 2: Health Food Brand
Our strategic platform operations increased brand awareness. We grew the customer base by 150%.
Case Study 3: Pharmacy Cross-Border Trade
We ensured product quality and regulatory compliance. Our efficient logistics support enabled rapid market entry.
THL Brands Service Manual FAQ for International Clients
- What services does THL Brands offer? THL Brands provides comprehensive, one-stop solutions for international beauty and health brands entering the Chinese market. Our services include:
- Platform Operations Management: Daily operations for Tmall Global, JD International, Douyin, Kuaishou, and Xiaohongshu
- Live-Streaming Sales Planning: Tailored live-streaming events to boost sales and conversions
- KOL/KOC Collaboration: Matching brands with influencers on Douyin and Xiaohongshu
- Social Media Campaigns: Strategic campaigns on Xiaohongshu and other social platforms
- Data Analysis & Financial Support: Professional reports and strategic optimization
- Customer Service & Complaint Handling: Efficient resolution of customer complaints to enhance brand reputation
- Logistics & Warehousing Support: Bonded warehousing and nationwide distribution solutions
- TV Live-Streaming: Expanding offline sales channels through TV shopping platforms like Happy Go
- What can clients gain by partnering with THL Brands?
- Rapid Store Setup: Quick onboarding to major Chinese e-commerce platforms
- Multi-Channel Sales Pathways: Integration of live-streaming, short video, social media, and e-commerce
- Nationwide Live-Streaming Resources: Access to top-tier influencers on Douyin and Kuaishou
- TV Live-Streaming Sales: Maximizing offline sales through TV shopping platforms
- Professional After-Sales Support: Enhancing customer satisfaction with efficient complaint handling
- Efficient Logistics & Warehousing: Nationwide coverage with bonded warehousing solutions
- Data-Driven Optimization: Monitoring and optimizing sales performance for strategic growth
- Who are the key members of the THL Brands team?
- Dickie (Project Director): Oversees all solutions and ensures effective implementation
- Coco (Project Management Specialist): Tracks plans and refines project reports based on brand needs
- Hey (Platform Operations Specialist): Leads Tmall and JD operations; optimizes Douyin and Kuaishou backend processes
- Amy (Social Media Assistant): Assists with Douyin influencer collaborations and Xiaohongshu operations
- MayFa (Xiaohongshu Specialist): Leads Xiaohongshu content marketing strategies
- Ryan (Douyin KOL Specialist): Plans and negotiates Douyin KOL collaborations
- Luke (Cross-Border Business Specialist): Specializes in TV live-streaming and Happy Go platform negotiations
- Molly (Financial Analyst): Delivers business data insights and financial reporting
- Jane (Customer Service Specialist): Enhances brand reputation with efficient complaint management
- What are the cooperation models offered by THL Brands?
- Platform Sales Commission: Based on platform sales, we provide corresponding commissions
- Live Streaming Sales Commission: Based on live streaming sales, we provide corresponding commissions
- Flexible Cooperation: Various models such as outsourced operations, project cooperation, and resource docking
- What is the Managed Operations Service Fee? We offer a customized monthly fee covering all brand development needs, with transparent pricing tailored to maximize your investment.
- Platform Operations: Comprehensive management of digital sales channels
- Live-Streaming Strategy: Targeted sales and engagement through multimedia channels
- Logistics Support: Efficient nationwide distribution and warehousing
- Customer Support: Dedicated team ensuring client satisfaction
- What is the background of THL Brands? THL Brand Management Company, headquartered in Hong Kong, specializes in cross-border trade of foreign cosmetics and health food brands, as well as general trade product operations. We aim to build a bridge between international brands and the Chinese market, providing efficient and professional services to help brands succeed.
- What are the main business areas of THL Brands?
- Cross-border Product Trade: Introducing high-quality cosmetics and health food brands from around the world, ensuring product quality meets international standards
- General Trade Product Operations: Providing comprehensive market entry services for international brands, from brand promotion to market operations
- What is the company structure of THL Brands?
- Headquarters: Hong Kong, responsible for overall coordination and resource integration
- Mainland China Representative Offices:
- Shanghai Office: Financial accounting
- Hangzhou Office: Operations team
- Nanjing Office: Media promotion team
- What is the mission of THL Brands? We uphold the philosophy of "quality first, service supreme" and strive to become the preferred partner for international brands entering the Chinese market. Through professional services and deep market insights, we help brands maximize their business value.
Traditional Retail Channels in Hong Kong and Macau
Unlocking Retail Opportunities
Explore the traditional retail channels in Hong Kong and Macau. Gain access to a wide network of established stores.
We provide end-to-end services, from shelf placement to sales management. Maximize your brand's visibility and sales performance.
- Strategic distribution
- Merchandising support
- Sales data analysis
Global Brand Partners in Our Portfolio
THL proudly represents premium brands from across the globe. These international partners have entrusted us with their market expansion and sales growth throughout Hong Kong and Macau, leveraging our local expertise and established distribution networks.
France
- Laboratoire ACM - www.laboratoire-acm.com
- K-Derm by Vivaligne - www.vivaligne.fr
ELAINE PERINE-https://www.elaineperine.com/
Hong Kong
- Bioclear, MOSPRO, Cypress Bio-tech, Cypress Pet Products - www.cypresspethealth.com.hk
- The Ganos 騰泰堂 - www.theganos.com.hk
- BALLARINI, STAUB, ZWILLING - www.zwilling.com.hk
- Touch Beauty - www.touchbeauty.com.hk
THL bridges international brands with local consumers through our strategic global partnerships, offering culturally-attuned marketing, efficient distribution channels, and dedicated customer support throughout Hong Kong and Macau. Each partnership reflects our commitment to quality products and exceptional service excellence in these dynamic markets
THL's Comprehensive Services
Professional Product Photography
We create compelling, high-quality images that showcase your products in their best light. Our professional photography services enhance your online listings and marketing materials to drive customer engagement.
Retail Merchandising Solutions
Our dedicated team ensures optimal product placement and visibility in physical retail locations. We monitor inventory, maintain brand presentation, and maximize your in-store conversion rates.
Comprehensive Warehousing
Our state-of-the-art warehousing facilities provide secure product storage with efficient inventory management. We handle all aspects of order fulfillment, ensuring reliable and timely distribution throughout the region.
THL Brands Development Co. Limited
Room 806, Futura Plaza, 111-113 How Ming Street, Kwun Tong, Kowloon, Hong Kong
Contact Us Today
1
Diverse Brand Portfolio
We proudly represent brands from Australia, Switzerland, and France and Italy.
2
Local Brands
Our portfolio also includes trusted brands from Hong Kong.
3
Explore Partnership Opportunities
Contact us to learn how we can elevate your brand in China.
Contact Us With Your Product List
We will provide a customized solution tailored to your specific needs.
Global Contacts
Hong Kong: +852 44105854
Coco Chan
cocochan@thlbrands.com
+853 65558499
+86 152 1717 6717
Dickie Yin
dickieyin@thlbrands.com
+853 6208 0690
Strategically headquartered in Hong Kong, THL Brands serves as your dedicated partner for seamless market expansion into the dynamic Chinese business landscape. Reach out today to begin your journey to success in this thriving market.